Content Creators Summit Keynote Speaker: Amy Allender
In a world of endless comparison, it's easy for likes, views, follower counts, and comments can start to seem like a reflection of who you are. It’s easy to spiral into anxiety, burnout, and low self-worth while chasing validation from strangers online.
Amy offers advice about key mindset shifts that allow the content creation process to be sustainable and fun, instead of a one-way street to burnout. They'll learn to protect their mental health and creativity--and leave empowered to use their unique talent to serve the audience.
About Amy
Amy Allender is a hyperlocal content guru and the creator of Hey Minot, a lifestyle platform helping people discover the good stuff in Minot and across North Dakota. Originally from Indiana, Amy is a proud transplant who turned her passion for helping others enjoy life in North Dakota into a thriving brand. She is a sought-after resource for communities and organizations looking to harness the power of hyperlocal content creation to connect with audiences, tell compelling stories and make the most of their marketing dollars. A writer, speaker and content creator, Amy holds a Bachelor of Science in Telecommunications and has built a career around using storytelling, creativity and communication to serve people and businesses.
After facing life-threatening depression, Amy became determined to live life with abundance and help others do the same. She believes life is more fun when you learn to love where life has you—a perspective that shapes both her content and her speaking. Amy draws from her experiences to speak on mental wellness, perspective and personal agency, while encouraging others to use their creativity to make a meaningful difference in the lives of those around them.
The Future of Local News Project
Students Kayden Schmitcke & Sophia Fafard were involved with the Future of Local News Steering Committee. The committee addressed problems plaguing newspapers across North Dakota, from news deserts to declining readership numbers. A number of surveys were conducted, including a student journalism survey that Kayden and Sophia helped to promote to other colleges and universities in North Dakota. Kayden and Sophia also created a video highlighting the importance of journalism and brought student voices forward by asking them:
"what would happen if journalism dies?"
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